Choosing the Netherlands made sense because of its convenient location and the available talent, but also because our app has many users in the Netherlands.” The Dutch branch will also be responsible for rolling out other Next Glass products, in addition to Untappd.Įnschede was chosen as the location for the new branch, with support from Oost NL and the NFIA. Tom Maneschijn, VP Europe, will manage the location in Twente: “The head office had the ambition to expand into Europe and conquer the international market. Next Glass enlisted the help of the NFIA in their search for a European branch. Untappd has around 700,000 beers in its database and a good Untappd score has become a quality mark for (craft) beer. The Netherlands is the app’s biggest user after the United States, with 257,000 users and 12.5 million check-ins. The app has been downloaded more than 10 million times worldwide.

What Zoover or Tripadvisor are to hotels or restaurants, Untappd is to beer.

The company supports the global hospitality industry with data, subscriptions, and discounts on products. Next Glass develops software (including Untappd, as well as other brands such as Hopculture and Beeradvocate) to connect consumers, retailers and producers in the beverage industry.

Untappd beer